Notes from the Consultant’s Jungle

By- Bob Landström

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Social Networking Sites

March 13th, 2008 · No Comments · Web 2.0

Electronic Social Networks are something in which I have a very strong interest. Popular examples of what I’m referring to as an “ESN” are LinkedIn, Plaxo, MySpace, et. al. I’ve been a user of several of these (and one in particular) for quite some time. As new ESN’s have emerged over the years, I’ve been drawn into a presence on others as well (‘said another way, I’ve been sucked into subscribing to a new service because a friend or contact fed their address book into the site, which caused me to be drawn in as well).

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The growing number of these sites, and the divergence and convergence of use cases among them are a source of interest for me and the early roots of my exploration of this space. Beyond that though, I see a huge potential in this technology. For one thing, I see a potential for ESN’s as an accelerator of business processes through the facilitation of collaboration and immediacy of communications that these tools offer. I also see a potential for broad social benefit, through the opportunity to consolidate and amplify streams of thought, and through the amplification of innovation and creativity through collaboration.

As I share some of my thoughts, observations, and collected information on this topic, I welcome any thoughts and observations you’d care to share as well.


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